Approach

Propeller is distinguished from other consultancies by its:

  • unique three-way integration of onshore expertise

  • offshore teams

  • cutting-edge innovation

Our nine-step process has been designed to guide from planning through to execution. However, you can join us at any stage of the journey to benefit from our expertise.

Pre-Flight Check:
1.

Pre-Flight Check:

Setting the Stage

Objective: Ensure all systems are operational and ready for take-off.
Actions: Set measurable objectives, define target markets, establish go to market strategy

Navigation System:
2.

Navigation System:

Product Development

Objective: Ensure SME product or service is market ready.
Actions: Product, pricing, placement, effective sales strategy

Take-off:
3.

Take-off:

Building Awareness

Objective: Gain initial traction and awareness.
Actions: Marketing campaigns, social media, PR, advertising and SEO

In-Flight Service:
4.

In-Flight Service:

Engaging Customers

Objective: Provide exceptional value and customer engagement.
Actions: Customer support and service quality

Turbulence Handling:
5.

Turbulence Handling:

Adapting to Challenges

Objective: Anticipate and mitigate challenges
Actions: Monitor industry trends and adapt accordingly, develop contingency plans

Navigating the Skies:
6.

Navigating the Skies:

Expanding Reach

Objective: Expand your reach to target more customers
Actions: Explore partnerships, opportunities to scale services, CRM systems

Landing Approach:
7.

Landing Approach:

Converting Leads

Objective: Convert leads to loyal customers
Actions: Fine-tune sales and marketing strategies, lead nurture programs, customer rewards

Post-Flight Assessment:
8.

Post-Flight Assessment:

Measure and Improve

Objective: Reflect on your journey and refine your strategies
Actions: Analyse KPIs and assess effectiveness of strategies employed, refine services

Ready for Take-off:
9.

Ready for Take-off:

Repeating the Cycle

Objective: Prepare for the next journey and expansion
Actions: Revisit strategy and objectives, adapt, attract new clients and continue to grow